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Inline products

Standalone product references that ChatGPT weaves directly into its answer text, each carrying pricing, ratings, merchant offers, and a hint for how the item should be rendered.

Overview

Inline products are surfaced as part of a standard ChatGPT extraction, so there is no dedicated request to call. Where shopping cards bundle several items into a single grouped widget, inline products are individual mentions that ChatGPT places within its prose, inside comparison tables, or as a highlighted pick.

The data is opt-in. Because it belongs to ChatGPT's product-discovery output, you enable it by setting include.shopping to true on your extraction request. Enabling it does not add to the request cost. When the flag is omitted the inlineProducts array is left out of the response entirely.

Inline products typically appear only when ChatGPT routes a request through its gpt-5-3 model. Model selection is decided per request by ChatGPT itself, so a given response may or may not contain this section even with the flag enabled.

Request flag

FieldTypeDescription
include.shoppingbooleanOpt-in switch. Set to true to have inline products extracted and returned. Defaults to false.

Inline product structure

FieldTypeDescription
productobjectFull product record, mirroring the shape used by shopping cards. Includes a position field giving the 1-indexed rank of the item across the flat inlineProducts array. Always present.
render_asstringSuggested display treatment for the item. One of inline, hero, or block.

Response example

{
  "success": true,
  "result": {
    "text": "Based on reviews and user feedback, here are the top microwaves...",
    "inlineProducts": [
      {
        "product": {
          "id": "14461636969439553799",
          "title": "Sage Combi Wave 3-in-1 Microwave",
          "position": 1,
          "url": "https://www.johnlewis.com/sage-combi-wave-3-in-1?utm_source=chatgpt.com",
          "price": "£359.00",
          "merchants": "John Lewis & Partners + others",
          "image_urls": [
            "https://images.openai.com/thumbnails/url/..."
          ],
          "num_reviews": 640,
          "rating": 4.2,
          "cite": "turn0product2",
          "offers": [
            {
              "merchant_name": "John Lewis & Partners",
              "seller_name": "John Lewis & Partners",
              "product_name": "Sage Combi Wave 3-in-1 Microwave",
              "url": "https://www.johnlewis.com/sage-combi-wave-3-in-1?utm_source=chatgpt.com",
              "price": "£359.00",
              "details": "In stock, Free standard delivery",
              "original_price": "£399.00",
              "available": true,
              "checkoutable": false,
              "is_digital": null,
              "provider": "p2",
              "price_details": {
                "base": "£359.00",
                "total": "£359.00"
              },
              "tag": {
                "text": "Best price"
              }
            }
          ]
        },
        "render_as": "inline"
      }
    ]
  }
}

Notes